After researching the history of file sharing and different advertising campaigns, I feel the ISP’ (Internet Service Providers), and the BPI ( British Phonographic Industry) who are working together to crack down on illegal file sharing have not yet made it clear to the public how they are going to track down people who illegaly share files.
I believe this is something they should look to address, as the current adverts are not doing enough to raise awareness of the damage it is currently doing to both the music industry and the film industry. A campaign in which both the ISP’s and the BPI’s are working together to introduce a new “three strikes” law, which has recently been introduced in France.
-http://www.techcrunch.com/2008/02/12/uk-proposes-three-strikes-and-your-out-illegal-downloading-law/
My proposal is to inform the public of how ISP’s are able to identify people who are file trafficing. I plan on informing the public that their IP address is what ties them to their computer. It is through the IP address that also allows the ISPs to see how many bytes any computer has been downloading. An average computer on the internet downloads around 25000 bytes, a computer on the internet downloading will consequently download alot more bytes, and this is how the ISP’s are able to see who has been downloading.
I want my advert to begin with quick shots of a man walking down a road carrying files with the names of bands, films and computer programmes on. It will be a series of shots of close ups of the files with the man carrying them appearing to be in a rush and distressed, which you will be able to tell from the heavy breathing.
As he continues home the camera will show him handing and collecting files from people standing by the entrance to their property. The actors will appear nervous and give the impression of drug dealing, I would like to do this so that the viewer will associate whats going on in the advert with an illegal activity.
The sound in the advert will still be atmospheric, with the mans footsteps and heavy breathing the only two sounds I will look to create and enhance in this part of the advert. This is to make the advert seem more dramatic.
The man will finally reach the entrance to his terraced house, carrying different files to the ones he had at the begining of the advert. This will be shown by having different coloured files, and different film and musician names written across the files.
As the man reaches his house the camera will follow him through the gate and up the steps, as the door slams shut the camera will stop looking at the closed door. In place of the number on the door, I will edit in an IP address. Within 2-3 seconds of the door closing, two silhouettes will move up to the door followed by three loud knocking sounds. In the background with every knock, I plan to have the sound of a judges hammer, to give the audience an impression of the law. I will then close the scene and fade to black with white text informing the viewer about ISP’s being able to identify people downloading by their IP address.
Monday, 26 October 2009
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