Monday, 19 October 2009

Basic Advertising research

What makes a television advert interesting?

- Make it interesting to the audience. Use a technique that will grab the audiences attention. Bright Colours/Striking Images

- Human Interest - Stretch the truth. (statistics)

I plan to use these techniques in one of my person research artifacts when I edit a television commercial in two seperate ways.
I will re-edit a ready made commercial in different ways in order to find different results for my project.

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