Wednesday, 14 October 2009

IP Address

Due to the increase in downloading, ISP's (Internet Service Providers) has been working with BPI's ( British Phonographic Industry ) to combat illegal file sharing. It is now possible for the BPI to obtain any Internet users IP Address, and identify users who download illegally due to the ammount of bytes that has been downloaded onto the computer. An IP address is an identification tool, and enables ISP's to locate any internet user at any time. Obviously due to the ammount of internet users, it is very difficult to pin point those who download illegaly. Although in recent times, an increasing number of illegal downloaders have been hit with fines for their participation in this illegal activity.

This is what I am going to base my advert around, I want to identify to the public that they can be caught downloading by their IP address. On the adverts that I have seen regarding downloading, none of them have informed the public that their IP address allows ISP's and BPI's to identify them as illegal downloaders, and if caught will face prosecution which will lead to a fine, banned from downloading and a possible jail sentence.

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