Joolz' tutorial

After having joolz's tutorial last week, I have began to get an idea of how my commercial will look. I feel this project ties in nicely with my research project, which is also advertising related.
Through research this week, I plan to explore how much advert will be visually interesting, and how to draw the audience in.

Here is one commercial I found that was regularly shown on british television and film for a good part of a year.
One thing all these commercials have in common is scare tactics, and it compares people downloading music to people who steal cars/handbags etc. This is obviously the best way to address the issue, because it will make people aware that it is a crime and being caught will land you a court appearence/fines and possible internet disconnection.


This is a similar route that I would like to go down. My initial idea is to have the camera from inside a car driving down the street looking at houses, it will be night time and the street will appear dark.

I intend to have IP address' on several of the houses down the street in white, and as the car goes down the road one of the IP address' will appear red, indicating that they have been illegally downloading. The camera will then go up to the front door, burst through the door and zoom into the room where the computer is. The camera will then zoom into the computer screen and a loud jail door slamming shut. A narrator will then explain how an IP address ties to you to your computer and thats how ISPs will be able to locate people illegally downloading.