Wednesday, 28 October 2009

Shot List

Shot List.


1. Over shoulder shot of man carrying files. – Shot will clearly show bands name on file.
0 – 2 seconds

2. (Cutaway) Creative shot / extreme close up, in front of man walking down road focusing mainly on the files in hand
2 – 4 seconds

3. (Cutaway) Creative shot / extreme close up of the files in the mans hands as he swiftly walks down the road, files remain focus of shot.
4 – 6 seconds

4. (Cutaway) Long shot, shows man handing files to another man at the entrance of his house as he continues his walk home
6 – 8 seconds

5. (Cutaway) Creative shot / extreme close up files in mans hands as he continues home. Different name of artist/computer programme/film on file
8 – 10 seconds

6. (Cutaway) Long shot, man continuing journey home, stops closer to his house to exchange files with a neighbour outside of his property.
10 – 12 seconds

7. (Cutaway) Creative shot, close up of files in mans hands as he walks toward the gate on the front of his property
12 – 14 seconds

8. (Cutaway) Medium shot follows man onto his property through his front gate and up the steps toward his front door
14 – 16 seconds

9. Medium shot, follows man carrying files up his steps and into the front door, when the door slams shut the camera stops and the focus is on the IP address on the front door is place of the house number
16 – 17.5 seconds

10. Dissolve – Fade to black, text comes up informing viewer of their IP address is what ties them to their computer and that is how ISP’s are able to locate people who illegally share files. The slogan “Is it worth it?” will appear with the logo of the anti piracy campaign.
17.5 – 20 seconds

Timechart

Monday, 26 October 2009

Really Interesting Paper

I found this really interesting paper written about editing in television, it can really help with my Research project.

The effects of edits on arousal, attention and television messages, When an edit is an edit, can an edit be too much?
by Annie Lang, Shuhua Zhou, Nancy Schwartz, Paul D. Bolls & Robert F Potter

http://www.theaudioprof.com/research/pubs/potter.edits.pdf

P2P File Sharing Proposal

After researching the history of file sharing and different advertising campaigns, I feel the ISP’ (Internet Service Providers), and the BPI ( British Phonographic Industry) who are working together to crack down on illegal file sharing have not yet made it clear to the public how they are going to track down people who illegaly share files.
I believe this is something they should look to address, as the current adverts are not doing enough to raise awareness of the damage it is currently doing to both the music industry and the film industry. A campaign in which both the ISP’s and the BPI’s are working together to introduce a new “three strikes” law, which has recently been introduced in France.
-http://www.techcrunch.com/2008/02/12/uk-proposes-three-strikes-and-your-out-illegal-downloading-law/
My proposal is to inform the public of how ISP’s are able to identify people who are file trafficing. I plan on informing the public that their IP address is what ties them to their computer. It is through the IP address that also allows the ISPs to see how many bytes any computer has been downloading. An average computer on the internet downloads around 25000 bytes, a computer on the internet downloading will consequently download alot more bytes, and this is how the ISP’s are able to see who has been downloading.
I want my advert to begin with quick shots of a man walking down a road carrying files with the names of bands, films and computer programmes on. It will be a series of shots of close ups of the files with the man carrying them appearing to be in a rush and distressed, which you will be able to tell from the heavy breathing.
As he continues home the camera will show him handing and collecting files from people standing by the entrance to their property. The actors will appear nervous and give the impression of drug dealing, I would like to do this so that the viewer will associate whats going on in the advert with an illegal activity.
The sound in the advert will still be atmospheric, with the mans footsteps and heavy breathing the only two sounds I will look to create and enhance in this part of the advert. This is to make the advert seem more dramatic.
The man will finally reach the entrance to his terraced house, carrying different files to the ones he had at the begining of the advert. This will be shown by having different coloured files, and different film and musician names written across the files.
As the man reaches his house the camera will follow him through the gate and up the steps, as the door slams shut the camera will stop looking at the closed door. In place of the number on the door, I will edit in an IP address. Within 2-3 seconds of the door closing, two silhouettes will move up to the door followed by three loud knocking sounds. In the background with every knock, I plan to have the sound of a judges hammer, to give the audience an impression of the law. I will then close the scene and fade to black with white text informing the viewer about ISP’s being able to identify people downloading by their IP address.

Friday, 23 October 2009

Joolz Tutorial - Developing my Ideas...

During our tutorial yesterday we talked over our ideas and gave each other feedback. One piece of feedback i recieved which I had already considered was Budget. And how I would have zombies/dinosaurs/bands walking towards the house that was file sharing.
After taking this into consideration, I feel as though I have found a solution to the small budget I have available.

- Rather than having Band members/zombies/people representing musicians/actors, I will have a line of people (or just the house owner?) carrying folders/files to the house, the camera will show a close up of the folders, which will have names of films/computer programmes/musicians/games written accross the front of them. The people will all be walking towards the house, which is identified by the IP address. This is to represent file sharring.

- Once the camera has revealed what is happening, ( by showing the people/person physiclly carrying the files/folders ) to and from his house,(with several people constantly coming and collecting files and folder from his living room around his computer) a neighbour will walk out infront of the struggling person/people with some CD's and quote "it's a lot safer buying these".

I have based this idea around the damage that can be done to your computer from p2p file sharring, aswell as the damage it does to the industry.
This is a different approach to my other idea, which was using scare tactics. This is more of an informative advert, that will inform people that downloading can harm their computer, (spyware)
I feel this could be an effective way to grab the attention of the audience. more coming soon.......

Tuesday, 20 October 2009

Research Project

Television advertising is a powerful tool. It effects us in many different ways and allows company's to sell their product in a 30 second gap. I want to explore advertising techniques and what company's do to make their product as appealing as possible, here are several questions I have come up with.


- What techniques do companys use in television advertising?

- Are there hidden messages in television advertising which persuade us to buy the product?

- What editing techniques are used to make advertising more effective?

Monday, 19 October 2009

Basic Advertising research

What makes a television advert interesting?

- Make it interesting to the audience. Use a technique that will grab the audiences attention. Bright Colours/Striking Images

- Human Interest - Stretch the truth. (statistics)

I plan to use these techniques in one of my person research artifacts when I edit a television commercial in two seperate ways.
I will re-edit a ready made commercial in different ways in order to find different results for my project.

Joolz' tutorial

After having joolz's tutorial last week, I have began to get an idea of how my commercial will look. I feel this project ties in nicely with my research project, which is also advertising related.
Through research this week, I plan to explore how much advert will be visually interesting, and how to draw the audience in.

Here is one commercial I found that was regularly shown on british television and film for a good part of a year.
One thing all these commercials have in common is scare tactics, and it compares people downloading music to people who steal cars/handbags etc. This is obviously the best way to address the issue, because it will make people aware that it is a crime and being caught will land you a court appearence/fines and possible internet disconnection.


This is a similar route that I would like to go down. My initial idea is to have the camera from inside a car driving down the street looking at houses, it will be night time and the street will appear dark.

I intend to have IP address' on several of the houses down the street in white, and as the car goes down the road one of the IP address' will appear red, indicating that they have been illegally downloading. The camera will then go up to the front door, burst through the door and zoom into the room where the computer is. The camera will then zoom into the computer screen and a loud jail door slamming shut. A narrator will then explain how an IP address ties to you to your computer and thats how ISPs will be able to locate people illegally downloading.

Wednesday, 14 October 2009

IP Address

Due to the increase in downloading, ISP's (Internet Service Providers) has been working with BPI's ( British Phonographic Industry ) to combat illegal file sharing. It is now possible for the BPI to obtain any Internet users IP Address, and identify users who download illegally due to the ammount of bytes that has been downloaded onto the computer. An IP address is an identification tool, and enables ISP's to locate any internet user at any time. Obviously due to the ammount of internet users, it is very difficult to pin point those who download illegaly. Although in recent times, an increasing number of illegal downloaders have been hit with fines for their participation in this illegal activity.

This is what I am going to base my advert around, I want to identify to the public that they can be caught downloading by their IP address. On the adverts that I have seen regarding downloading, none of them have informed the public that their IP address allows ISP's and BPI's to identify them as illegal downloaders, and if caught will face prosecution which will lead to a fine, banned from downloading and a possible jail sentence.

Laws

The penalties for copyright offences depend on seriousness, but at the higher end of the scale it can lead to an appearance before a magistrate where the sanction for distributing unauthorised files is a fine of up to £5,000 or six months' imprisonment. The worst cases may be sent to the Crown Court, which has the power to impose an unlimited fine and up to 10 years' imprisonment.

Those downloaders who can show that all their music and films copied from the internet are only for personal use will escape the full weight of the criminal law. But that does not mean personal use downloading is legal. Taking a song or film without paying for it is a breach of copyright. The real issue here is detection and the steps the industries are taking to enforce their members' rights. In a recent development, the British Phonographic Industry has started working with big internet service providers such as Virgin. Thanks to the ISPs' access to IP addresses, the BPI and the ISPs can contact individuals suspected of illegal downloading. Stern letters have been sent which issue threats of disconnection if the file sharing is not discontinued. The BPI has even threatened file-sharers with a court appearance.

- This is going to be the basis for my advert.

New UK Downloading Law Proposal

A “draft consultation Green Paper” to be released by the UK Government proposes a three strikes and you’re out law to combat illegal downloads.

Under the proposal, UK internet users will be monitored by their ISP’s for illegal downloads, and those caught will receive an e-mail warning in the first instance, internet suspension the second time, and then termination of their contract on the third strike. A similar law was proposed in France back in November 2007.

According to the BBC quoting The Times, broadband firms which failed to enforce the rules could be prosecuted, and the details of customers suspected of making illegal downloads would be made available to the courts.

The proposal faces several serious hurdles, such as attributing blame where internet access is shared, and then determining what is illegal content. Although BitTorrent traffic is primarily pirated material, there is also increasing amounts of legal material as well. Even this week a German record company offered its entire music catalog via Pirate Bay, so even using and accessing material from the most famed pirate site of them all may not actually constitute downloading illegal material.

The proposal unsurprisingly comes from the Music and Record industry, and although not yet law is being promoted by the UK Government as part of a “comprehensive plan to bolster the UK’s creative industries,” so looks like it will be implemented at some time in the future


- www.techcrunch.com

File Sharing - An Insight

Types of file sharing - There are many different ways to file share, different sites have come and go over the past ten years which have enabled the public to exchange files between themselves either using a programme to upload music too, or using a peer to peer network. The first I remember was Napster, which was set up by Shawn Fanning in 1999, and stayed active online untill 2001. Napster was the first real mainstream File Sharing site and despite it being short lived, it paved the way for other file sharing programmes, such as Kazaa, Morpheus, Limewire & Bearshare.
Along with Mp3 files, it soon became increasingly simple for users to share bigger files such as Computer programmes and Video Games. Torrent sites such as BitTorrent, Torrent spy and The pirate bay began appearing between 2002 and 2003 making it even easier for users to illegaly share files.
Despite record companies and musicians filing law suits against the owners of napster,kazzaa etc. The first real clamp down and jail sentenced issued was to the four men who were responsible for the administration and hosting of the well known file sharing site The Pirate Bay. The four men were found guilty of breach of copy right law, and were found guilty of 34 cases of copyright infringements. (21 were related to music files, 9 to movies and 4 to games), and claims against them for damages in excess of $13 million us dollars were filed. All four men were sentenced to serve one year in prison and have been ordered to pay the sum of $3.5 million dollars in damages. This is by far the harshest sentence anyone has recieved regarding illegal file sharing

Simulated Client Project

We have been assigned the task of a simulated client project in order to prepare us for our real client project which begins in december. For this we have to produce a 20 second television advert that addresses the issue of illegal filesharing. I.e Piratebay. There have been several adverts on television over the past year which immediately spring to mind, unfortunatly i cannot post the videos on here because I still don't have the internet at my house and am still forced to use restricted internet at work.

When I began planning for this piece of work, I immediately thought of previous adverts that had been made regarding illegal file sharing, and how I reacted when I saw them, which was pretty uninterested. Rather than addressing the issue as a whole, I.e. producing a short 20 second film which basiclly "Downloading is a crime", i feel it would be more beneficial to address the issue in a different way, by informing the viewer whats illegal about it, or bringing something new to light that the public might not be aware of.

Monday, 5 October 2009

Final Idea

All in all, I have decided on my final idea on my research project. Based on my initial idea of how television can control people, through the use of propaganda/subliminal messages/suggestion or just bending the truth I hope to get completely different results from several groups of people watching (what to them will appear) identical videos, which I will have previously edited. I will document all of my results.

Research Project Ideas - Devloping - Developing- Devel.....

Power of Suggestion
To understand the Power of Suggestion, you need to appreciate the nature of suggestion and how it works. For example, they should always be in the positive. If you read ‘don’t think of a black cat’, what do you think of? If only at a subconscious level, you probably thought of a black cat. That is because you have to think about each word before understanding the grammar. The unconscious works in the same way. So if you think to yourself ‘don’t worry, don’t worry‘ you are actually programming yourself to worry, because ‘worry’ is being repeated to your subconscious. Do you see how this works? This is a useful tip for everyday life. For example it is more influential to say ‘please be on time‘ rather than ‘please don’t be late‘. When someone asks you how you are, answering ‘not bad‘ will leave the word ‘bad’ lingering in their subconscious, which they may then associate with you. So first tip for the power of suggestion: the subconscious takes things literally, one word at a time, and processes all the associations for those words.



Here is a very rough example of how I intend this to work. Imagine this image was a television advert, as you focus on the dot in the middle, all of the other colours around it seem to disapear as you focus solely on the information in the middle of the page/screen. This is a basis for my edited films/reports, as I would like to create a similar effect through editing.

More research project ideas.....

While I have the ideas fresh in my head, I thought I should jot them down on here so I can develop them further as I go on, and have something to work with-

- On my return to the UK, to start Uni I noticed all the goings on about a new Identity Card that all UK Citizens should purchase, which included a chip and all general information, Birthday/Address? and whatever other information you should ever need to provide when questioned.

http://news.bbc.co.uk/1/hi/uk_politics/8175139.stm

- From speaking with people about this, I understand that the general opinion of these ID cards wasn't a particularly high one, as 1; people felt paying £30 was un-neccasery, and 2;(more importantly for my project) an ivasion of privacy.

What I felt was a good idea was to find a news report on this story and edit it in a way that gives the audience a different perspective on this, by using the power of suggestion and subliminal messages. I would show the original video, to an audience and record their reactions and thoughts about the ID card. then to a seperate group of similar age and personality, I will show an edited version in which I will include subtle messages that will make the audience have a completely different perspective on the ID cards.

Derren Brown

Recently, Derren Brown did an experiment over live television which was aimed to make anyone who watched it sit down and be unable to get up untill he did whatever he does to allow you to stand up again. Neither I, or anyone else I know who watched it were stuck to their seat. The reason I have mentioned this, is because I feel it ties in with my research project. Before Derren Brown played the clip, he was talking the viewer through the process and what to do. while he was doing this, a split second illustration of someone sat in the correct position flashed up on the screen. This has led me to believe that, the only reason people were stuck to their seat was because they allowed them selves to be, through the power of suggestion. I feel the trick didn't work on me, because despite being open to the idea of suggestion, I was always in denial about his ability to "glue me to my seat". For my research project, I would like to show how films/documentaries/adverts can influence different people through subliminal messages and the power of suggestion through editing.
I would love to be able to add some video clips to back me up in this post, but unfortunatly I can't access youtube or any video sites from this computer, so you'll have to just imagine for the moment.....

Research Project

Unfortunatly, I am back to no Internet at my house as Sky seem to be unable to help with pretty much anything. So I am having to use to Internet at work again, obviously for stricly work use only. kind of.
I have been looking around on the internet to give my research project a kick start, and just give me some more inspiration so that I can develop my idea further. In doing this I found an interesting website, which has details on subliminal messages in films & adverts. I found this quite interesting and feel it can tie in with the idea I already have, which was to initially give evidence as to how much power is within television and film and how it can be used to control an audience. I was initialy going to do this, through re-editing news reports and changing the story. I feel by using the subconscious mind both through Subliminal messages, and the power of suggestion, I can produce a more interesting and accurate project.

http://www.subconscious-mind.org/subliminal-messages/

after reading into this, I may chose to change my stance slightly on my project and try and focus it around the power of film, and how slight tweeks to film are enough to give out different messages to an audience. In doing this I will be able to edit films/documentaries/commercials to try and prove my point. Once I have compiled sufficient footage, I Will then a series of tests using the footage I Have created on several audiences, followed by questionaires to try and back up my theory.