I have decided to produce an Advert for the brand; Lamborghini.
I decided to use a specific brand rather than a product as it would allow me more freedom to create the advert. I planned on creating a lengthened advert which would last no longer than 2 minutes.
The advert is being created as a promotional video that would be shortened after being shown on television several times.
I have put into practise all the techniques that my research project have taught me, and used aspects from my previous artefacts to create what I believe to be a successful advert.
Once the advert has been created, I will display it to a set audience and provide them with a questionaire that will display my knowledge and understanding of what makes a successful television commercial.
I began the planning of the advert by looking over the results from my previous artefacts and highlighting the the key aspects that my audience(s) identified as effective advertising techniques.
The criteria for the advert would be :
- A cutting style that would suit the brand/product
- An advert that would maintain the brands reputation
- The inclussion of a celebrity
As I have decided to produce an advert for Lamborghini, I feel it is important that create the advert using tecniques that I have found apparent with car adverts. However, I have taken into consideration that the majority of car adverts I have seen are for family cars and hatchbacks etc. and the Lamborghini brand is a world wide highly respected sports car brand, that are financialy out of reach to the majority of society.
I am ensuring that my advert will maintain this image that Lamborghini has, but also provide the audience with an entertaining advert.
I began by looking at adverts that Lamborghini have already created and found them all to be of a similar design. This design is obviously used to boost the attraction of the product, as it is advertised in a way which makes it seem more exclusive.
http://www.youtube.com/watch?v=RflHJGiN5Pk
I wanted to carry on this design, but also wanted to "bring it down to earth" slightly and see if i could get a positive set of results from the audience.
Something I did notice from looking over the adverts was that I was unable to find any television adverts dating back to prior to the production of the Lamborghini Gallardo in early 2000's.
This is something I felt I could incorperate into my advert and reflect on the history of brand.
This then reminded me of an advert I had previously seen by Honda, called The Impossible Dream. Where it shows various methods of transport changing with the shot transitions.
http://www.youtube.com/watch?v=6N7e6y3DjdA
This advert is the inspiration behind my design as I felt it would be effective to include videos of the development of Lamborghinis. I would do this by having shots of their most iconic cars which would change and become more recent as the shots change.
I also wanted to include celebrity figures into the advert, to carry on the exclusive image that the brand carrys.
I felt i could incorperate a celebrity into each scene by gathering videos of scenes from films in which a celebrity would be driving a car filmed around the same time of the production of the lamborghini that was featured in the shot.
After researching the history of the lamborghini, I began planning the layout for the video:
- First shot:
Footage taken from Latest Lamborghini Advert of scoulded earth
- Fade in stills of feruccio lamborghini (founder) and first production model (lamborghini tractor)
- Footage of first production car Lamborghini 350GTV
- Cut to Steve McQueen featured in "Bullit" car chase scene
- Cut to Lamborghini Miura - One of the most iconic sports cars in history.
- Cue to Lamborghini Countach - 1985
Featuring William L Petersen ( to live & die in LA)
- Cut to lamborghini Diablo ( the worlds fastest road legal supercar at the time)
Fade in imagery
Fade out music
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Fade in videos on Lamborghini Gallardo
Cut to footage of Christian bale / Batman
Cue Rage against the machine - wake up
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