Artefact 5

I've began planning out my penultimate Artefact. As i'm coming to the end of this project, I feel I need to begin looking into timing.

My previous Artefact gave me an insight into how products are advertised. By viewing television commercials over a 10 day period, I was able to see which techniques are used with what type of product/advert. I now have an understanding of how companies market their products, and what techniques are implemented with what product.

I've began thinking about what to do for my next Artefact. I feel I need to look into timing, to get an idea of how effective tv adverts actually are.

The idea I have for Artefact 5 is :

1.
Produce a list of adverts containing various cuts.
Sperate adverts into 5 groups, i.e. Matched Cuts, Slow Cuts, Quick Cuts etc.
gather an audience of 20 people (seperately).
Display Individually to each audience member and identify how long it takes for audience to identify product.

I believe by doing this it will further my understanding of the effectiveness of different types of cuts within television advertising as I will have produced a set of results that display how long a set audience take to identify a product in adverts edited using 5 different techniques.

I have recently come across a quote which has further supported my claims and artefacts that state that to create an effective advert, it needs to draw in the audience. Leo Burnett, creator of the "jolly green giant" campaign, and named by Times magazine as one of the most influential figures of the 20th century states:
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."