several books i am looking to purchase to help with my research project essay.
"How to produce effective TV Commercials" by Hooper White
http://www.suite101.com/reference/advertising_technique - offers a list of articles written about different advertising techniques
TV commercials - How to make them - page 115 offers information on post production techniques. By Ivan Cury.
http://books.google.co.uk/books?id=2od23w3tbWwC&pg=PA116&lpg=PA116&dq=editing+television+adverts+techniques&source=bl&ots=nyFCBYy9JF&sig=l2Wk3v9g5cZxkjFxXLjYFpJ8lbY&hl=en&ei=_3XxSomwAoiNjAeI_ZCWAQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CA0Q6AEwADgU#v=onepage&q=&f=false
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