http://books.google.co.uk/books?id=eR1Wwi6Rn_cC&pg=PA135&lpg=PA135&dq=editing+television+adverts+techniques&source=bl&ots=BDR38wgWrQ&sig=FusuevkOHUMC0VO06hA3A--uqVQ&hl=en&ei=v3HxStqWB4G8jAezwaGWAQ&sa=X&oi=book_result&ct=result&resnum=8&ved=0CBwQ6AEwBw#v=onepage&q=&f=false
By Edd Applegate.
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