more research

http://www.questiaschool.com/read/85637958?title=Psychological%20Processes%20and%20Advertising%20Effects%3a%20Theory%2c%20Research%2c%20and%20Applications

Book by Linda F. Alwitt, Andrew A. Mitchell; Lawrence Erlbaum Associates, 1985. 305 pgs.

More advertising links

I have found some more advertising links that will help me with my essay.

http://advertising.about.com/od/televisionandradio/a/commercialmusts.htm

http://advertising.about.com/od/televisionandradio/a/tvadvertising.htm

http://poq.oxfordjournals.org/cgi/content/abstract/29/3/349

History of advertising

http://www.nationalmediamuseum.org.uk/pdfs/TVads.pdf

More research and books

several books i am looking to purchase to help with my research project essay.

"How to produce effective TV Commercials" by Hooper White

http://www.suite101.com/reference/advertising_technique - offers a list of articles written about different advertising techniques

TV commercials - How to make them - page 115 offers information on post production techniques. By Ivan Cury.
http://books.google.co.uk/books?id=2od23w3tbWwC&pg=PA116&lpg=PA116&dq=editing+television+adverts+techniques&source=bl&ots=nyFCBYy9JF&sig=l2Wk3v9g5cZxkjFxXLjYFpJ8lbY&hl=en&ei=_3XxSomwAoiNjAeI_ZCWAQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CA0Q6AEwADgU#v=onepage&q=&f=false

How to create effective advertising

http://books.google.co.uk/books?id=eR1Wwi6Rn_cC&pg=PA135&lpg=PA135&dq=editing+television+adverts+techniques&source=bl&ots=BDR38wgWrQ&sig=FusuevkOHUMC0VO06hA3A--uqVQ&hl=en&ei=v3HxStqWB4G8jAezwaGWAQ&sa=X&oi=book_result&ct=result&resnum=8&ved=0CBwQ6AEwBw#v=onepage&q=&f=false

By Edd Applegate.

Sim Project Frame Forge