Artefact 5

I've began planning out my penultimate Artefact. As i'm coming to the end of this project, I feel I need to begin looking into timing.

My previous Artefact gave me an insight into how products are advertised. By viewing television commercials over a 10 day period, I was able to see which techniques are used with what type of product/advert. I now have an understanding of how companies market their products, and what techniques are implemented with what product.

I've began thinking about what to do for my next Artefact. I feel I need to look into timing, to get an idea of how effective tv adverts actually are.

The idea I have for Artefact 5 is :

1.
Produce a list of adverts containing various cuts.
Sperate adverts into 5 groups, i.e. Matched Cuts, Slow Cuts, Quick Cuts etc.
gather an audience of 20 people (seperately).
Display Individually to each audience member and identify how long it takes for audience to identify product.

I believe by doing this it will further my understanding of the effectiveness of different types of cuts within television advertising as I will have produced a set of results that display how long a set audience take to identify a product in adverts edited using 5 different techniques.

I have recently come across a quote which has further supported my claims and artefacts that state that to create an effective advert, it needs to draw in the audience. Leo Burnett, creator of the "jolly green giant" campaign, and named by Times magazine as one of the most influential figures of the 20th century states:
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

DVD cover designs

Final Product

After some panic, we have finally got it finished.
Due to me having Premier cs4, we couldnt export the file to an AVI file, due to some conflict with the old version of cs3 i had.

after researching online we finally managed to resolve the issue by deleating some hidden files from cs3.

then when we tried to burn the documentary using adobe encore, which had problems with the codex.

then eventually the day before the deadline we got it all finished off, aswell as printing off the dvd cover and case.

enjoy!

http://www.youtube.com/watch?v=9S33JNN8Jr4

http://www.youtube.com/watch?v=WpAOPza4q-8&feature=related

http://www.youtube.com/watch?v=JDCvrWe6Hfo&feature=related

27th February - Final filming

Today we had our final filming date, and i rekon it actually went better than any of the others.
we got some great footage of the band recoding the album, as well as some really good "chit chat" with the band giving us some good stuff to work with, aspirations etc.

we also met the bands producer jez larder, who has actually worked with some really big artists. he also has some big aspirations for the bands.

one down side however was the constant humming outside from big extractor fans which we noticed when looking over the footage. its a shame because we didnt hear anything when we were filming.

http://www.skylinestudios.co.uk/

13th Febuary - Filming at Recording Studio in Putney

Today we filmed in the Recording studio in Putney. It went well, although there were some problems inside the studio regarding lighting.
As to be expected, the studio was very dim but we made best of what we had and managed to fill the room with sufficient lighting.

We also went for a walk with the band around Putney, (their local area) and got some great footage and answers with the band. luckily enough the sun was out which helped with the outcome.

it did however come at a cost, and due to us having two sets of cameras, stands etc. we had to rent out a car, at a cost of 200 pounds between us including petrol.
lets hope it will all be worth it!