The Morning Side

For our client project, me and Rosie have chosen to produce a piece of work for a band called The Morning Side, based in Putney, South West London.
The band have recently been signed to their first record label and wanted to use the video as a promotional piece for their debut album.
An agreed 8 - 10 minute video is to be produced from the begining of october until the end of march.

"The Morning Side were formed under the arches of a South London Underground station in 2007. Sharing a love of guitar pop and electronic music, the band quickly developed their own sound. NME calls it "Slick synth-rock" with comparisons regularly made to The Killers, MGMT and Friendly Fires. A cocktail of huge choruses, floor-filling rhythms and stadium-sized synths are testament to that.

It took less than a year for The Morning Side to gain Industry recognition, by performing to a growing following at esteemed venues such as 93 Feet East, Islington Bar Academy, The Clapham Grand, The 100 Club and The Metro Club.

After the band were nominated for a 2008 Indy Music Award, interest from Industry players was forthcoming. Having been courted by several indie labels, The Morning Side recently agreed a deal with the Shameless Music Group.

The band are currently working on their debut album with producers Neil Reed & Jez Larder (Amy MacDonald) and are preparing to take their impressive live act all over the UK" - www.myspace.com/themorningside