More research for PRP

I have began looking at the British Television awards website to see what techniques are applied to the most successful advertising campaigns.

http://www.btaa.co.uk/

I have found through both research and my PRP essay, that the key to a successful advertising campaign is the first 10 seconds. This 10 seconds must be enough to persuade viewers not to change the channel.

Background And Research for PRP

I have begun exploring my research topic by identifying types of cut that are usually associated with tv adverts:

Jump Cut - A cut in which an abrubt jump from scene to scene occurs.

Matched Cut - A cut used to make the transition between shots seem smooth. I.e Continuity of direction.

Motivated Cut - A cut which is used to make the viewer see something that is not currently visable.

Quick Cutting Rate - Quick Cuts ensure short shots which will keep the viewer drawn into the imagery

Slow cuts - slow cutting rate allowing longer viewing time and often feature transitions

more research mid essay, something i came accross.usefull

http://www.ofcom.org.uk/research/tv/reports/tvadvmarket.pdf